BUSI® Brings AI Technology into the Sock
BUSI® Brings AI Technology into the Sock
09/07/2025

At BUSI®, we believe the sock can be more than just an accessory — it can enhance comfort, wellness, and even athletic performance.
That vision is already a reality. Together with Soccerment, we help bring AI technology directly into the field. Their XSEED Smart Shin Guard collects athletic data and provides real-time analysis to improve player performance.
Our patented TWIN LAYER machine creates a custom pocket in the sock to hold the device securely, ensuring maximum comfort and stability.
The sock is evolving — with BUSI®, it becomes smart. 
Please find attached an extract from the July issue of Greencompany Magazine

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