SME | Internationalization
Approach to Foreign Markets - International Marketing Strategies
Case history: Busi Giovanni®
Teacher: Paola Claudia Baldracchi, Comm. & Marketing Director
Prof. Dr. Sandro Trento
Full Professor
Università degli Studi, Trento (ITALY)
Dept. of Economics and Management
Academic Year 2020-2021
April – May 2021
