Botticino (Italy), May 2021
A Case History
Teacher: Paola Claudia Baldracchi, Comm. & Marketing Director
Prof. Dr. Sandro Trento
Università degli Studi, Trento (ITALY)
Dept. of Economics and Management
Academic Year 2020-2021
April – May 2021
Botticino (Italy), April 2021
Dear Partners from all over the world,
Since last year despite Covid and its sanitary, economic, and social consequences BUSI GIOVANNI (Italy) has been committed to doing its best to improve lots of its internal activities as well as its manufacturing site.
Today we are pleased to notify that recently we have successfully achieved the trademark international registration definitely, which represents our 63-year old company’s flagship.
At present BUSI brand is registered then in the European Union, in the U.S.A., in China, in Russia, and in Turkey.
To be continued…
Botticino (Italy), March 2021
Here we are to invite you to have a look at our full range of unparalleled sock-knitting machines
Three specific Lines: GOLD, PLATINUM, MEDICAL.
Each one of the three meets Customers’ definite requirements, and satisfies increasingly demanding Consumers’ preferences, taste and exigence.
You will then benefit from distinctive advantages and matchless plus vs other machines available on the global markets.
From our GOLD Line
First-class socks for babies, children, adults
From our PLATINUM Line
Our flagship and BUSI’s pride without any competing rival worldwide
Amongst unique plus broad rib socks with or without terry,
4 pattern and two-layer socks with selected terry, true rib and 5 pattern colours
From our MEDICAL Line
Superior sock-knitting machines for certified-compression medical socks in classes 1, 2, 3
Doesn’t your final Client want to give up fashionable socks with trendy pattern? No problem!
BUSI Medical machines manage to satisfy the most demanding Client who does want good-looking socks with true rib and up to 5 pattern colours plus 1.
Feel free to contact Paola Claudia Baldracchi, Commercial & Marketing Director at email@example.com
Botticino (Italy), January 2021
Glad to notify Mr. Bernie Sanders has visited BUSI company, too, soon after US President Joe Biden’s inauguration on 20th January.
By the way, you know that our BUSI 500 can knit mittens like the ones Bernie was wearing?
Jen Ellis, a primary school teacher from Mr. Sanders’ home state of Vermont, knitted them. She has just been asked to knit 6.000 pairs of those mittens, but denied: “It takes a long time to knit a pair of mittens like those, and for 6.000 pairs... mission impossible!” – she stated.
Feel free to contact us:
Paola Claudia Baldracchi, Commercial & Marketing Director at firstname.lastname@example.org
You Always Feel Safe in Our Facilities
We always promote responsible behaviour and operating actively in order to safeguard and protect our employees’ health and safety.
In such an emergency situation due to Coronavirus our ethical commitment is equally strong and has become increasingly solid.
We do want you to be certain and ensure you that BUSI is currently adopting all the preventive and precautionary measures provided by the Italian Ministry of Health and other Public Authorities.
Such measures, which have been approved by the European Union, too, have promptly been taken since February for the sake of protecting all our employees, all our Customers and all people with whom we get in touch every day.
Actually our premises, both offices and the manufacturing area, are being constantly sanitized with proper detergents at least three times a day, and all of us wear protective masks keeping social distancing.
In all rooms antibacterial soap dispensers are available.
We are then keeping being operative as usually thus feel free to get in touch directly with our commercial team and technical staff so no requests will remain pending.
Feel free to email to Paola Claudia Baldracchi, Commercial&Marketing Direction email@example.com
Botticino (Italy), June 2020
New Versions Available to Make Yourself Different from Competition!
Great news for you!
Over the last few months BUSI team has worked hard to make excellent improvements to our sock graphics software ART-GEN.
You well know the potential value of our high-performing, effective ART-GEN software which is also truly user-friendly even for beginners.
And you are familiar with its highly intuitive features enabling you to generate customized sock knitting programs in few minutes, and ready to be sent and installed onto your knitting machine.
Nevertheless, what you may not know is that ART-GEN is constantly being implemented and bettered by our technical staff.
New versions are always on the way version 220.127.116.1178 the latest one.
Our team found inspiration in a very special place and went on to develop multiple novel applications for its socks knitting machines.
Over the last few difficult months due to Covid19 BUSI has turned such a bad situation into a good opportunity to reorganize their production plant.
As to BUSI machines’ optimization we also held remote brainstorming sessions on “Can they make other products in addition to the several types of (beautiful) socks?”
A very useful and moving coaching with Mauro Scarpari - an Italian smiling positive-thinking paralympic athlete, who rides his handbike in the Italian official team of able-bodied riders and is the only one among them being committed to the collective issue #vivalavita (i.e. Cheers to life!) of social inclusion in the sports world - was the occasion to revive our soul and to give our mind a new lease of life from the “darkness” of Corona virus.
Mauro taught us that negative life experiences as his – he had a bad accident during an off-road motocross race which confined him to a wheelchair – can bring “golden chances” out we’d never get.
Thus, our uproarious answer to the above question was a great “Yes, they can!!!”
Actually novel uses of BUSI one-cylinder sock-knitting machines include: protective masks, mittens, scarves, ties, hoods, wrist cuffs, sleeves, elbow caps, knee pads, leg warmers.
(Mauro Scarpari and Mario Cipollini on a training session to promote sports to the young, 2020)
Botticino (Italy), April 2020
A bridge between the year 1973 when Giovanni Busi, the founder, set up a trade partnership with a US distributor and the year 2020 which represents our company’s renewed challenge to relaunch BUSI brand in the U.S.A.
Currently we are investing in looking for local representatives that will be entitled to promote and to sell BUSI sock-knitting machines.
Our main goal is to establish a mutual profitable long-term business relationship on exclusive basis in the American market.
Turn-key projects for U.S. start-ups will also be one of BUSI’s services to American sock-producers.
BUSI proudly announces the new training room Gianmario Busi built to honour Gianmario Busi, beloved brother and father, has recently become operational.
Such an area has been conceived in order to provide the best user learning and training experience to all our customers worldwide.
Inside the room a knitting-machine will be placed for your perusal and training.
We look forward to welcoming you soon in our premises to experience that!
These BUSI models are simply unique in the market.These BUSI models are simply unique in the market.
Their peculiarity consists in the possibility of transferring not only from the dial needles to the cylinder, but from the cylinder needles to the dial too.
After several years from our first attempts in this specific and binding sector, we have recently completed the whole range of machines capable of knitting certified-compression medical socks, by adding a 5-inch diameter to the previously existing ones of 4" and 4.5".
We have recently organized this event, with the support of the Italian Chamber of Commerce in Vietnam, http://icham.org/en/event/1067
Nos complace informarle de que nuestro modelo LIGHT MP, con diámetro de 3 ½" y un número total de agujas de 72 a 108 (galga 24), se suministra debidamente equipado con un dispositivo exclusivo que le permite tejer corbatas como las que se muestran en las imágenes incluidas a continuación.
Combinando la tecnología de doble capa de nuestro modelo de máquina BUSI TWIN LAYER y su excelente capacidad para tejer el tipo de punto de rizo que se seleccione, hemos desarrollado recientemente un calcetín muy peculiar y único en su género al que hemos denominado THERMO-TWIN y cuyo aspecto acolchado puede apreciarse en las imágenes adjuntas. Gracias al volumen de aire uniforme que queda atrapado entre las dos capas y el efecto de micro-acolchado obtenido, este calcetín garantiza un aislamiento térmico extremadamente elevado que lo hace absolutamente ideal para cualquier utilización al aire libre.
Por la presente, nos complace informarle de que BUSI acaba de establecer una alianza comercial y de marketing con FILMAR (http://www.filmar.it/EN); una de las más prestigiosas hilaturas de algodón italianas y cuya implantación geográfica sigue estando en el mundialmente famoso distrito de Brescia, donde BUSI también tiene ubicada su planta.
Canalé ancho como en las máquinas bicilíndricas
Unos patrones de bordado como los de las máquinas monocilíndricas
Punto de rizo suave de una calidad equivalente al de las máquinas monocilíndricas
Caña doble como en las máquinas monocilíndricas